FAQs

Doesn't it cost a small country’s annual gross income to hire an agency?

We're a little different from what you might call a conventional agency. We not only charge less because we don’t have huge overheads; we also guarantee our work. Our 7.5% agency service fee is re-invested back into your business for every month you don’t reach our agreed objectives. This is a somewhat unconventional and a unique offer that sets us apart from a lot of agencies who just want your money, whether they meet objectives or not.

Why hire an agency when I can come up with ideas myself?

A lot of people have a lot of good ideas. So why use an agency? A lot of people can also do their own accounts and maybe, even repair their own car. And in some cases, when the business is too small, it may well be a pure financial decision as to who does the work. But at some point it pays to have an accountant look after your books, a mechanic to look after your car… and an advertising agency to look after your advertising.

Your time becomes too valuable. Professionals like accountants and mechanics focus all their time on their own area of expertise day in and day out. This helps them to suggest alternatives you may not have thought of, and create solutions that will end up saving you time and money.

In much the same way an advertising agency can take a lot of pressure off you and release you to do what you’re good at - running your business. We become responsible for the day to day organising and running around that you used to do, even negotiating rates with printers and media, and of course developing effective and creative ideas using proven formulas that work.

How can I measure my advertisements level of success?

There are many ways to measure success. But before you can measure success you need to establish what it is you’re trying to measure. Is it increased phone enquires? Added door traffic? More sales? Increased $ purchase per customer? Increased number of purchases per customer? Once we know what we’re trying to measure we can help lay some foundations that will monitor these results on a regular basis.

In fact these measurements are imperative building blocks in developing better campaigns.

How much should I allocate on advertising to achieve a breakthrough?

Each business is very different, however if you want to work out a figure using a 'rule of thumb', you could consider the following formula.

If your business is a high turnover, low profit per item business like Coles, you should be spending around 1-2% of your ‘next years’ anticipated annual turnover. If your business is a low turnover, high profit per item business, you should be spending closer to 10% of your ‘next years’ anticipated annual turnover.

Also, if you need to make a higher than normal impact because of say, a new product launch, you should consider increasing your budget for the period of the launch to maximise it’s effect.

What makes Breakthrough unique?

There are a number of areas that we believe gives us a ‘uniqueness’.

• We’re 100% WA Owned - we know the local market and how it responds towards trends & local businesses and we’re not owned or operated by someone outside the area that may not understand Western Australia’s unique conditions.
• We're young and enthusiastic - guaranteeing you eager, friendly service with fresh, new ideas that add a positive influence to your business.
• We’re a relatively small agency making you a ‘big’ client regardless of your size. You’re not a ‘number’ lost in a large conglomerate. You’re an important part of our business and as such, have a much more ‘intimate’ relationship.
• We don’t charge for services you don’t use we don’t have huge overheads like larger corporations, so you don’t end up paying for things you don’t use.
• We encourage you to stay involved research has shown us that most agencies tend to walk in and take over, saying ‘we know better, move aside’. Our research shows clients don’t like this. And rightly so. We don’t know how anyone can understand your business better than you can. We’re committed to working with you as a partner, working with you in order to understand your business. And only in working with you, can we develop successful strategies that achieve exceptional results.
• We’re pro-active. We don’t wait for you to tell us it’s Christmas or you need a promotion. We’ll present new suggestions, concepts and ideas on a regular basis well before you need them. It pays to plan ahead.
• We’re available 24 hours a day we’re not just open 8:30am-5pm. As a client you’ll always have after-hours and mobile phone numbers for senior staff and if something needs to be done after hours, we’ll find a way to make it happen. If it’s important enough for you to need it, we’ll make the time to do it.

As a client, what level of involvement can I expect from Breakthrough?

We help you develop a marketing strategy, build a customer database and develop relationships with them.

We help you evaluate what type of clients you already have and find more of them.

We have regular meetings with you to assess past results and plan future campaigns.

We negotiate and book media on your behalf; we monitor your ads and your competitor ads and help you respond or react to market conditions.

We always aim to be well ahead of your current promotions and are always eager to offer fresh ideas on a regular basis. We'll put forward our ideas, rationalise them with you and debate them if necessary.

We encourage you to stay involved. We utilise your knowledge of the industry to create a better marketing strategy.

We'll provide cost effective and efficient creative concepts and ideas.

And we deliver what we promise.

What services does Breakthrough provide?

Breakthrough Corporation is a full service advertising agency. We develop creative ideas and strategy for businesses with advertising budgets ranging from $100,000 to around $1,000,000 per year.

We develop creative ideas and strategy for TV, radio, press, billboards, direct marketing, the Internet, multimedia, brochures, annual reports and more.

We create 3D spinning logos, animation and computer imaging for electronic visual presentations, corporate documentaries and TV commercials.

We plan and co-ordinate market research, direct marketing & telemarketing campaigns.

We help you set achievable, measurable and sustainable goals.

We help you get results.

We help you. What hours do you operate?

As a general rule we operate from 8:30am 5:30pm Monday to Friday West Australian Time (+8GMT). However, as our client you will always have access to a top management person - any time of the day or night, 7 days a week. We make ourselves available after hours or through our mobile phone system. If there is ever an urgent need for anything, day or night, we'll find a way to get it done.