Stringybark Steakhouse

Australian Hotels Association Western Australia Award for Excellence Wanneroo Tavern - Best Marketed Hotel 1998

The Wanneroo Tavern was a real boys pub. A real 'throw your beer up against the wall' type of place that most sensible families stayed well clear of.

Breakthrough was appointed to help re-design, re-brand and re-position the tavern as a family restaurant, which also has alcohol facilities.

We designed a marketing plan for them, which incorporated a kids club, birthday greetings, direct mail, local press advertisements and regular leaflet drops. We completely re-branded the business as a friendly 'Australiana' restaurant serving pub style large steak meals.

Everything was branded, down to the serviettes, bottles and plates.

Our efforts helped completely reshape the look and acceptance of the Tavern, helping the business become very profitable. We were fortunate enough to also win the AHA award for excellence in marketing (best marketed hotel in WA) because of our efforts in producing a highly successful, fully integrated campaign.