Motorcharge
Summit International Creative Award 1999 - Motorcharge Annual Report
Motorcharge has been steadily growing over the last 15 years as a national motor vehicle charge card providing a service to small businesses. Breakthrough was appointed to help speed the national growth of the business. We helped Motorcharge expand by launching a new point of sale terminal and helping to establish a number of local and national co-branded cards with large franchise connections.
Co-branded cards include Gull, Burmah, Liberty, Kleenheat Gas, Elgas, Wesco, Peak and many more.
Breakthrough's successful involvement has enabled Motorcharge to increase the number of merchants and customers significantly. The marketing program consisted of a combination of brochures, direct mail, fax and localised telemarketing.
This leveraging factor has helped to more than double the number of Motorcharge merchants and customers in less than 12 months.
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